Versatile, creative, deadline-conscious writer/editor with ten years experience in marketing, advertising, online content, and internal communications. Adept at crafting clear, concise messaging that connects with your consumers. Copywriter (freelance), Transamerica, Los Angeles, CA 2013 - 2014
Creating copy for ipad sales app targeting foreign nationals
Writing copy for B2B emails reaching affiliates nationwide
Creating copy for foreign-nationals microsite
Copywriter (freelance) Dell Inc., Aliso Viejo, CA
Creating copy for B2B landing/registration pages
Writing follow-up/software-trial emails for B2B webcasts
Revising legacy web pages for SEO requirements
Copywriter (freelance), Heartbeat Ideas, Santa Monica, CA
Created copy for physician-targeted Zyrtec iPad app — landing page
Created copy for physician-targeted Zyrtec iPad app — brochure
Created copy for physician-targeted Zyrtec iPad app — interactive booklet
Collaborated with Creative Director and Designer, presented internally
Copywriter (FTE), Cyber2Media, Beverly Hills, CA 2011 - 2012
Wrote/Edited SEO content for finance, travel, education sites
Created trademarked homepage/branding copy for Llama.com
Published online articles and blogs using WordPress
Created copy for .30 sec. Web commercials
Copywriter (freelance), RAPP, El Segundo, CA
Wrote/revised copy for Charles Schwab/AARP consumer booklet
Wrote/revised copy for Charles Schwab/AARP microsite
Revised copy for Charles Schwab/AARP direct-mail letter
Collaborated with designer and brand manager
Copywriter (freelance), Harman Intl., Northridge, CA
Created landing-page copy for global brands: Harmon/Kardon, AKG, Infinity
Wrote/revised user manual for AKG K3003 earphones
Created product names for prototype JBL wireless speaker system
Wrote copy for JBL/Quicksilver half-page magazine ad
Copywriter (freelance), Rauxa Direct, Costa Mesa, CA
Created copy for Intuit software direct-mail
Created copy decks for Intuit direct-response emails
Collaborated with designers on layout/user interface
Collaborated with Creative Director on concepts, brand voice
Copywriter (freelance), Young & Rubicam Brands/Wunderman, Irvine, CA
Created homepage copy & headings for Autobytel website redesign
Created copy for Invisalign homepage Flash intro
Collaborated with digital team on homepage concepts/navigation
Collaborated with Creative Director on brand voice
Copywriter (freelance), Healthcare Communications Group, El Segundo, CA
Created copy for clinical-trial patient brochures
Created copy for 12-page HCG marketing collateral
Copywriter (freelance), Spot Runner, Los Angeles, CA 2008 - 2009
Wrote / researched style guide for B2B enterprise software
Collaborated with SMEs on Project Malibu site layout
Communications Analyst (freelance), Kaiser Permanente, Pasadena, CA
Wrote and edited copy for Benefits print collateral
Created email copy for dept. communications
Researched state & union regulations
2006 - 2007 Senior Copywriter (FTE), EarthLink Inc., Pasadena, CA
Crafted email copy upselling subscriber services/partnership programs
Created interactive copy for banner ads, Web pages, microsites, and more
Wrote copy for direct-mail, recruiting, and public-relations print collateral
Contributed Web copy for comprehensive redesign of EarthLink site
Content Management Writer (FTE), Ameriquest Mortgage Company, 2004 - 2006 Orange, CA
Created news and policy/procedure updates for company intranet
Designed and updated intranet pages using CMS
Wrote articles for company magazine, Ameriquest Connection
Drafted executive communications reaching offices nationwideAssociate Editor, TDmonthly / ToyDirectory.com, Los Angeles, CA 2002 - 2004
Wrote feature articles and product summaries
Supervised and edited freelance writers’ work
Created copy for website and tradeshow collateral
Created monthly feature “The Brass Ring”
SOFTWARE KNOWLEDGE EDUCATION
Bachelor of Science in Communications / Radio-TV-Film, University of Texas at Austin
In partnership with Occupational Safety and Health Council of Ontario (OSHCO) Occupational Dermatitis Dermatitis in the Workplace – What You Should Know Occupational dermatitis is a non-infectious inflammatory skin condition resulting from direct skin contact skin with chemicals or other substances used in the workplace. Occupational dermatitis may take two forms: a) allergic contac
Curiculum Vitae Dept. of Gastroenterology and Hepatology, Room : L-459 Erasmus MC, University Medical Center Rotterdam Summer internship at the Faculty of Mathematics, Uniwersytet Jagielloński, Kraków, Poland Propedeuse (B.Sc.) Medical Biology/Medicine, Utrecht University. 9-certified researcher Experimental Zoology (M.Sc.) Medical Biology/Medicine, Utrecht (cum laude = highest distinct