G E R A L D W R I G H T : : A R T D I R E C T I O N
212.754.5922 ½ C: 917.312.7334 ½ [email protected] ½ geraldwright.com ½ geraldwrightdesign.com
FREELANCE (AUGUST 2006-PRESENT) Art Supervisor Clients: DDB, DraftFCB Healthcare, GSW, KPR, Medicus, Sudler & Hennessey ½ Developed launch materials for dermal filler Evolence ½ Created global launch materials for MS drug Avonex ½ Developed concepts for launch of Symbicort asthma medication ½ Created DVD/CD-ROM video and packaging for HIV medication Viracept ½ Developed US branding guidelines book for Zimulti weight loss medication ½ Created convention materials for Sanofi-Aventis Expert Lecture Series ANDERSON DDB (2004-2006) Art Supervisor Clients: Novartis, J&J, Guidant, Cordis, Abbott, Ethicon, Ortho-McNeil, Wyeth ½ Created DTP and DTC advertising campaigns for Guidant, Remicade, Similac and Xolair ½ Managed freelance art directors and agency studio GERALD WRIGHT DESIGN (2000-2004) President/Creative Director Clients: Anderson DDB, A.I.S.T., Non Friction Solutions, Lyons Trail Communications, A.C.E., The Music Bank, Pottery-on-Hudson ½ Designed logo and all print materials for A.I.S.T. Symposium HIT2002 ½ Created logo and printed materials for Ultra Guard Plus oil additive GREY NEW YORK (1998-2000) VP, Associate Creative Director Clients: Playtex, Wyeth Consumer ½ Created campaigns for Gentle Glide and Silk Glide Tampons to update brand look and appeal ½ Co-developed branding and launch campaign for Centrum Herbal Supplements. GREY TOKYO (1995-1998) VP, Creative Director Clients: P&G, GlaxoSmithKline Consumer, Porsche, Slim Fast ½ Developed copy and shaped campaigns for Pantene that were used as a regional model ½ Created Japanese launch campaign for Oil of Olay, Aquafresh toothpaste and Porsche Japan ½ Trained and supervised local creative teams GREY TORONTO (1986-1995) VP, Associate Creative Director Clients: P&G, GSK Consumer, Bally of Switzerland, Playtex, Slim Fast ½ Led the Canadian creative team that co-developed Pantene’s distinct brand image and
successful launch—making it the #1 shampoo in North America
½ Developed branding and launch for Pantene Elastesse hairspray ½ Broadened Canadian consumer base for Pantene by creating first-ever male TV spot for brand
AWARDS: Regional US, Canadian, P&G ‘World Class Advertising” EDUCATION: B.A. - Fine Arts, Layton School of Art, Milwaukee WI
G E R A L D W R I G H T : : A R T D I R E C T I O N
212.754.5922 ½ C: 917.312.7334 ½ [email protected] ½ geraldwright.com ½ geraldwrightdesign.com
CATEGORY & BRAND EXPERIENCE
½ Allergic Rhinitis: Dulera ½ Antibiotic: Doribax ½ Antidepressant: Pristiq ½ Asthma: Xolair, Pulmicort Respules, Symbicort ½ Cardiology: Cypher, Guidant, Integrilin, Multaq ½ Cholesterol: Welchol ½ Colitis: Asacol ½ Dermal filler: Evolence ½ Diabetes: Galvus, Regranex ½ Emphysema (COPD): Spiriva ½ HIV: Viracept ½ Infant nutritional: Similac ½ MS: Avonex ½ Narcolepsy: Xyrem ½ RA/Biologic: Remicade, Simponi ½ Schizophrenia: Invega ½ Tissue adhesive: Dermabond ½ Weight control: Zimulti
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