Other than Westfield, which brands do you work with?
and that can obviously direct a season. For me, all of it
and it encompasses a craftsmanship that I feel is going
I work with fashion brands like Mulberry and Peter
comes down to instinct: what it is I’m feeling. I have
to become more prominent. It’s about really ornate
Pilotto, and online concepts such as Moda Operandi.
to kind of go with what I’m done with or want to see
fabrication, opulence and craftsmanship. We’ve got lace,
I also have a handful of clients that are confidential – as
more of. As a buyer you have to do that, you have
embellishments, sequins, texture. And the last trend we
a consultant it’s important to stay behind the scenes.
to guess what people are going to want to buy in six
are calling “heat wave”. It’s really Australian-inspired.
I’m fortunate enough to work with diverse companies
months. And also it’s about looking at what trends
It’s slightly like resort, like a designer swimsuit with an
are current – when I think they’re coming to an end,
open crisp shirt and pair of great shorts. It’s very sexy,
when they are going to escalate, when they are going
with a bit of skin showing, but not in a way that it’s
Can you tell us a bit about the Westfield project?
to build, and generally just a feeling of where I think
been shown before. It’s still super sophisticated.
I’m curating the big spring/summer campaign and
the movement for fashion is going to go. Sometimes it’s
working with an amazing bunch of people like stylist
about the opposite of what has been: it’s been skinny
When was the last time you got excited about something new?
Peter Simon Phillips. I’m also doing an exhibition in
jeans so it’ll have to be flares. It can be as obvious as
I’m always excited about new stuff. I think I love
centre, and contributing to this issue of Shine
. The first
that. But it’s about the right time to tune into that and
what I do because it’s always new in a sense; there’s
thing I did was look at the spring/summer collections,
make the investment. It’s all guesswork to be honest.
always a feeling of: What’s going to come? What
what the Aussie brands were doing and really assess
feels right? I love the fact that colour has been huge
what we felt were the key trends to promote and from
everywhere, but I feel it’s really going to translate
Do you ever get it wrong or have buyer’s remorse?
into sales in Australia, better than in most places. I
Yeah totally – it’s impossible to make the right
think we can really embrace colour here. I think that
You’re based in London now, but what do you notice most about
decision all the time. You can never really know – it’s
boldness is going to be really exciting. Also I’m going
Australian fashion when you come back here?
really a prediction. Sometimes I’ll sense something
to love seeing girls in longer skirts, I’m excited about
Being an Australian, I get it here and I come back
is happening and I might be too soon. Or I’ll have
the movement away from short and tight, which is
often – usually twice a year. Fashion here is different,
a feeling about something and I might invest in it
and I think it’s different in a positive way. There’s a
and it doesn’t work. Sometimes I can completely
little more of an easiness and less of an effort around
underestimate when something will keep going. For
What’s next on your fashion radar?
things that I really like, but I think the Aussies adapt
example, Sass & Bide skinny jeans in 2006. When
I think it’s going to be more ornate, there’s going to be
trends quite quickly – it’s a much quicker turnaround
I was [buying for London store] Browns and I was
a return to craftsmanship. Even though things are going
than in Europe. There’ll be a spring/summer fashion
selling truckloads of them, I never really got that they
to stay more streamlined, there’s going to be an element
show in Paris [in September] and it’ll be going into
would keep building and building, I always thought,
of this ornate fabrication and craftsmanship that’s going
summer in Australia, so it can be translated in a month.
“Oh my god, how many have I ordered now? It can’t
to come into fashion. I think it will be done in a slightly
That doesn’t work overseas because the seasons don’t
possibly keep going.” I was totally wrong and I kept
more modern way and I’m looking forward to seeing
translate, so in a way Australia can be quite ahead.
underbuying every single time – it was never enough.
how some of the really big brands will show that.
Australia will adapt a trend and you will see it across all
different levels of the market, quite fast. I think in the
So what trends are you predicting will be big this summer?
Finally, on a personal level what’s your style philosophy?
UK they will tap into trends a bit but they will all do it
The first is colour. We’re calling it “colour bomb” and
It’s just about easiness for me – I generally don’t like to
it’s really about that bold explosion of colour. Our
fuss about clothes. Maybe I did when much younger,
second trend is based around print. We are calling
but to be honest it’s not really in my nature. I don’t like
Speaking of trends, what’s your process for tapping into them
it “graphica”. Aussie designers are really great with
to have too many clothes. I hate having a big wardrobe
and knowing where the market is heading?
digital print and strong print. Both the colour trend
– I’m not that cliché fashion person at all. It’s about ease
Sometimes it’s about fabric choices people are making.
and the print trend are very modern and quite clean.
and comfort and being myself. Generally, I’m better in
I can see certain brands and the fabrics they are buying,
There’s a white story. We’re calling it “white craft”
simpler things anyway, I don’t look good all ruffled up.
Buyer, trend forecaster, rEtAIL guru: Yasmin Sewell is as well
known for her personal style as she is for her work with
fashion brands worldwide. And this season, she brings her magic
touch to Westfield. She speaks to Michelle Bateman about
the summer trends that matter most.
SPRING/SUMMER 2011 __
Report Q205 Exhaustion of IPRs in cases of recycling and repair of goods Questions Analysis of the current statutory and case laws In your country, is exhaustion of IPRs provided either in statutory law or under case law with respect to patents, designs and trademarks? Exhaustion of IPRs is provided in statutory law for patents, designs and trademarks. What legal provisions are appl
What is swine flu? Swine Influenza (swine flu) is a respiratory disease of pigs caused by type A influenza viruses that causes regular outbreaks in pigs. People do not normally get swine flu, but human infections can and do happen. Swine flu viruses have been reported to spread from person-to-person, but in the past, this transmission was limited and not sustained beyond three people. Ar